MONSI
Monsi is a Mexican e-commerce platform that originally competed with major online marketplaces such as Amazon and Mercado Libre. As the company evolved, it shifted its focus toward selling school supplies and educational products online. The project involved creating a new brand identity that reflected this strategic shift while strengthening the company’s visual presence in a competitive digital market.
Year
2021
Client
MONSI.mx
Services
#
User Research
Challenge
After several years in the market, Monsi faced the challenge of redefining its identity. Competing directly with large international marketplaces made it difficult for the brand to stand out, and the existing visual identity lacked clarity and consistency. As the company began to specialize in school supplies and educational products, the brand needed to communicate trust, accessibility, and a stronger connection to students, parents, and educational communities.
A new identity was required to support the company’s repositioning while creating a cohesive visual language across its digital platforms and marketing materials.
Solution
The project focused on building a clear and adaptable brand system that would support Monsi’s new direction. I designed a new logo and visual identity that emphasized simplicity, recognition, and versatility across digital and physical applications. The branding system included a defined color palette, typography guidelines, and logo usage rules to ensure consistency across the company’s website, packaging, and promotional materials.
In addition to the visual identity, a comprehensive brand manual was created to guide the correct application of the logo, colors, and design elements across different contexts. This ensured that the brand could scale while maintaining a cohesive and recognizable presence.
Impact
The rebrand helped establish a clearer identity for Monsi as an online destination for school supplies and educational products. By introducing a consistent visual system and defined brand guidelines, the company gained a stronger and more recognizable presence in the digital marketplace. The new identity supports the brand’s long-term growth by providing a flexible foundation for marketing, product presentation, and future expansion.